Plan
Turn an idea or business need into a clear product, workflow, scope and delivery plan.
I help businesses plan, build and improve digital products.
Apps, platforms, portals and business systems, from idea and planning through development, launch and improvement.
I work across product, operations and technology, and can stay involved from the first product decisions through delivery and post-launch improvement.
Build decision
A clearnext move.
Now · Later · Right pathAbout Dana
20+ years across product, operations and technology.
I have built, launched, operated and advised digital products across telecom, payments, delivery, marketplaces, travel, B2B platforms and internal systems.
I usually get involved where a business need, a product idea, an operating process and a technical plan need to become one workable product.
Product Development Studio
How I help
Build
Lead and deliver apps, platforms, portals and business systems using the right team and approach for the project.
Improve
Review, rebuild or extend existing products, operations and v2 plans.
Products
Start here
The Checklist and Audit are practical entry points when a product or build decision needs more clarity.
Before You Build Checklist
Ten decisions to clarify before spending money or committing a team to a digital product, rebuild, system, or major product change.
Get the Free ChecklistBefore You Build Audit
A practical second opinion on one product, rebuild, v2, system, proposal, or major build decision.
Explore the AuditRecognizable situations
This may be useful when…
- A proposal looks detailed, but you are still unsure whether the scope is right.
- Your current product needs a v2, but every team wants something added.
- A developer, vendor, platform, or AI tool is beginning to shape the product before the business direction is fully clear.
A practical next step
Have something specific in mind?
If you are planning, building or improving a digital product, you can book a short call or start with a LinkedIn message.
Start a Conversation